OUR STANCE ON ANTI-AGEING
Ageing is a natural process; our lines are signs of a happy and full life and it’s time we started embracing them. It’s time we started celebrating our skin after every birthday and at every decade.
Good skin has no age. And we’re on a mission to prove it. We want to start spreading the pro-ageing positivity and put the stigma around ageing to bed. We want you to feel empowered, uplifted and confident in your skin and it all starts with a skincare routine that champions healthy skin, no matter your age.
WHAT AGEING MEANS TO US
Ageing is a blessing not everyone gets to experience. It’s certainly not something we should be scared or ashamed of – it’s just life! |
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As a pro-ageing brand, we want to champion everybody at every point in their life. Instead of fighting ageing, let’s just be thankful for each new day and focus on living it to the fullest. Let’s take care of ourselves and age strong knowing we’re doing everything we can to make sure our skin is the best it can be. |
WHICH SKINCARE RANGE IS BEST FOR YOU?
Whatever your skin type, whatever your skin concerns, having a consistent routine is important for keeping your skin looking and feeling healthy.
The ‘treatment’ stage of your skincare regime works hard to tackle specific skin concerns, whether that’s in the form of a serum or facial oil. Discover which one can boost your personal routine.
SKIN ROUTINE FOR FINE LINES
WHAT ARE FINE LINES? Fine lines, wrinkles, laughter lines – whatever you like to call them – are the creases that form on your face, typically around the eyes. (They’re the creases we believe should be celebrated as they champion our life experiences.) |
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WHAT ARE FINE LINES? Losing skin elasticity is a natural part of ageing – it’s how our experience shows. The top layer of your skin starts to thin a little with the lack of elastin, meaning those tiny natural creases and laugh lines appear and stick around, particularly in the thin skin around your eyes (you may notice your concealer and foundation start to ‘settle’ in lines a bit more). Things like genetics, environmental factors, smoking and drier skin can speed things along. STILL skipping sun protection? That’s not going to help. Arm yourself with a high SPF, drink a ton of water and get at least two more good sleeps every week. Finally, get a skincare routine in place that you’ll actually use… |
DROPS OF YOUTH ROUTINE
Luckily, that’s where our Drops of Youth™ range comes in. Enriched with plant stem cells, Drops of Youth™ is here to help you get fresher, healthier-looking skin with boosted moisture.
SKIN ROUTINE FOR TIRED, DULL SKIN
WHAT IS DULL SKIN? Dull skin is often when your skin is lacking radiance and colour – you may think it looks flat and grey. |
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WHAT HAPPENS AND WHAT CAN WE DO ABOUT IT As we get older, cell turnover slows and the topmost layer of our skin can start to appear dull. Skin can become drier, too. Heat and sun exposure from summer holidays, cold weather, air conditioning, even contact with water can make it harder for skin to hang onto its moisture, which makes things look a little lacklustre, with dullness and fine lines more pronounced. |
OILS OF LIFE ROUTINE
Oils of Life™ is our intensely revitalising skincare range infused with three precious seed oils from around the world: black cumin seed oil, camellia seed oil and rosehip seed oil.
SKIN ROUTINE FOR DARK CIRCLES
WHAT ARE DARK CIRCLES? Dark circles look like deep shadows under the eyes and are typically formed as a result of tiredness, stress or dehydration. |
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WHAT HAPPENS AND WHAT CAN WE DO ABOUT IT All this adds up to the thin, delicate skin around our eyes starting to show wear and tear. The most important thing we can do for our eye area is to treat it as gently as possible. Avoid rubbing and tugging at the eye area; when removing eye make-up, using a gentle cleanser that doesn’t require rubbing. |
SKINCARE FOR DARK CIRCLES
SKINCARE ROUTINE FOR LOSS OF ELASTICITY AND FIRMNESS
WHAT IS LOSS OF ELASTICITY AND FIRMNESS? A natural part of ageing, skin can easily lose its firmness and can appear loose and saggy. |
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WHAT HAPPENS AND WHAT CAN WE DO ABOUT IT The rate of skin ageing depends on lots of things – mostly, our DNA. It will come as no surprise to hear sun damage, smoking and pollution are big players here. Environmental factors can also lead to a build-up of melanin that appears as age spots or sunspots. |
SKIN ROUTINE FOR FIRMING AND SHAPING
Mature skin needs skincare that performs. Our high-performing Roots of Strength™ skincare is infused with root extracts and is designed to leave your skin looking more plumped, firmer and denser, as if re-shaped*. This straightforward three-step routine will help improve the appearance of mature skin. Spend an extra few minutes massaging skin as you apply it, to help boost circulation and help products sink in.