SO HOW DO WE TEST OUR PRODUCTS?
Our products undergo extensive testing to ensure they’re safe and effective but still cruelty-free. We use three main testing methods involving computer data, laboratory-created tissues and people:
1. In-silico (computer-based) analysis uses readily available, existing data to help us to assess the suitability of similar materials through extrapolation.
2. Laboratory-produced EpiSkin is grown from human skin cells. It allows us to conduct safety checks on cells that react in virtually the same way as human skin, without harming any people or animals.
3. Finally, to ensure good tolerance on people, we will often test our products using patch testing. This involves placing a very small amount of product on a person's skin to ensure that it is safe and effective, usually at the final stage of testing a new formula.
4. We will also carry out controlled user trials where people test our products for both skin compatibility and cosmetic effectiveness, under the supervision of medical experts when required.
All cosmetics companies can adopt these kinds of cruelty-free testing methods. That’s what we’re fighting for worldwide with our Forever Against Animal Testing campaign.
A HISTORY OF FIGHTING CRUELTY
The Body Shop started campaigning to end animal testing in cosmetics. We were the first global cosmetics company to fight this cruelty.
Following our sustained campaign, the UK government banned animal testing for cosmetic products and ingredients.
Campaigning by The Body Shop and BUAV (British Union for the Abolition of Vivisection, now Cruelty Free International) contributed to a European Union ban on animal testing in cosmetic products.
The European Union implements its ban on animal testing in cosmetic ingredients.
We celebrate history. The sale and import of animal tested products and ingredients is banned, completing the EU ban. Our campaign with Cruelty Free International collects 1 million signatures.
We reach 3 million signatures in our campaign with Cruelty Free International.
We reach 8 million signatures in our campaign with Cruelty Free International. We take our petition to the United Nations to ban animal testing in cosmetics worldwide.