Freestyle Multi-Tasking Colour Equal
Bored of the same old makeup routine? Throw out the rule book and get creative with our new Freestyle Colour Pigments.
In a moisturising buildable colour crème, this multi-purpose makeup heroine gives lips, cheeks and eyes buildable pigments in a variety of fun, flattering shades and a mix of matte and shimmer finishes.
With Community Fair Trade organic virgin coconut oil from Samoa, our formula is powered by hard-working and 90% natural-origin ingredients, and is kind to skin, leaving skin and lips feeling moisturised, with no stickiness or dryness. This formula blends in seamlessly in any of your looks. Your makeup, your rules. Dab gently onto your skin for a natural-looking tint or pack on a little extra for show-stopping, dramatic looks.
At The Body Shop, we’re always striving to be as inclusive as we can be. So, we trailed and tested our Freestyle Pigments on a diverse panel of six Fitzpatrick scale tones across 200 people from different genders and age groups, and with different skin tones and skin types, to ensure the product performs well on everyone.
After 1 use:
- 83% of customers confirmed the product felt lightweight and comfortable to wear on skin and lips
- 77% agreed our pigments didn’t feel dry on lips giving them a moisturizing yet non-sticky feeling.
Something else to smile about... our pigments come in a recyclable* aluminium tube made from 95% PCR aluminium and recyclable* plastic cap. Please recycle them separately. The aluminium tubes can dent easily when handled. * Where local facilities allow.
Features and Benefits
- Available in matte and shimmer finishes
- Suitable for lips, cheek and eyes
- Easily buildable lightweight colour intensity
- Enriched with Community Fair Trade organic virgin coconut oil
- Made with 90% ingredients of natural origin
- Certified by The Vegan Society
- Suitable for sensitive skin and dermatologically tested
- Recyclable packaging*
How to Use
- Lips: Dab onto your lips with fingers and build intensity as desired. The formula dries down to a comfortable soft matte finish
- Cheeks: Apply with your fingers or a brush. The formula blends into skin effortlessly for a healthy glow, without disrupting the rest of your makeup.
- Eyes: Create a velvety eyeshadow look that can be blended with your fingertips for sheer or popping colour. The formula is non-sticky and lightweight."
The formula is consistently great, no drying or chapping on lips even hours post-application. However, I'm not really keen on the color/shade I bought. Probably, I didn't choose the right shade for my skin tone. I have fair complexion and bought the Equal shade. I'd like to provide a bit more feedback on the other shades if available. Or it would also help if there's a swatch sample too on the product page.